Alessandra Rovati Vitali, founder and art director of Tearose, is an entrepreneur a brilliant artist, an innovative designer and a style and trend inspirer.
Moved by nature and flowers in 1994 she founded her first Tearose floral boutique; Alessandra’s incomparable touch to transform ideas in style and harmony led her easily to the world of Event Settings.
Today Tearose is a distinctive branded experience, a path through Italian style and International taste, through traditional and contemporary elements, between simplicity and magnificence.
Tearose has a talent to transforms each venue in a strong statement, a bold arrangement of nature and vibrant elements that have associated Alessandra’s settings to contemporary art installations

Flower Couture

Tearose Flower Couture is more than just floral designs we provide a bespoke event styling and design service. We work with our clients to ensure all details are incorporated to create a cohesive, seamless event that exceeds our clients' expectations. All elements can work together to establish and emphasize the character of your event.

Tearose is a distinctive branded experience, a path through Italian style and International taste, through traditional and contemporary elements, between simplicity and magnificence.
Alessandra Rovati Vitali, founder and art director of Tearose, is an entrepreneur, a brilliant artist, an innovative designer and a style and trend inspirer.
Tearose has a talent to transform each venue in a strong statement, a bold arrangement of nature and vibrant elements that have associated Alessandra’s settings to contemporary art installations.
Every event has its own unique style, and a lot of effort goes into designing the concept of each piece. From intimate special occasions, weddings and destination weddings, to personal and corporate events, the team choreographs colours, flowers, textures and sculptural elements to create elegant and original scenarios.