News & Events
From whimsical to classic, deeply personal to highly professional, the Tearose Boutiques provide an innovative setting for intimate events.
La storia, l’avventura e l’amore, dai tre temi chiave di “Tosca" nasce la nostra ispirazione e il nostro tributo alla tavola: l’elegante atmosfera di un ricevimento a Palazzo Farnese e la bellezza intima ed accogliente di una tradizionale cena italiana.
Friday 23rd November and for the whole weekend we are waiting for you with amazing sales on a selection of fashion brands, fragrances, and home decor!
We are waiting for you!
We announce that, after the great success of sales during the Milan fashion Week, the pop-up store Philosophy by Lorenzo Serafini @ Tearose will not close on Thursday 27 September as planned, but will remain open until December 2018.
A selection of clothes and accessories from the Fall Winter 2018/19 collection and the specially designed fitting by Lorenzo Serafini will personalize the exclusive space of the Milanese concept store up to the Christmas period.
Come and visit us to discover the new Philosophy A / W 18 collection.
Pop up shop by Lorenzo Serafini
Los Angeles-based designer Natasha Baradaran showcased her third furniture collection, ANDRO, with a pop-up presentation at the famed lifestyle boutique, Tearose. The coveted lifestyle concept boutique hosts a floral design studio and clothing racks graced by Rick Owens, Balmain and Emilio Pucci—the makings of a perfect platform for Baradaran’s new collection to shine.
On the occasion of Milan Design Week 2018, Los Angeles-based designer Natasha Baradaran previews work form ANDO - androgynous design in a contemporary Luxury vernacular
The definition of womanhood is rapidly expanding and with it, design - Baradaran’s empowering new collection breaks down the traditional gender roles of materiality and form with an enlightened Milanese flair
Natasha Baradaran is the founder and creative visionary behind Natasha Baradaran Interior Design. Inspired by her multicultural background, Natasha’s work fuses European design traditions, Middle Eastern arts, and the laid-back luxury of Los Angeles. As a designer without creative limitations, Baradaran has grown into a full service design firm providing interior design, interior architecture, and furniture design for high-end residential and commercial environments.
From april 16th we are waiting for you for 4 exciting enology lessons and wine tasting at Tearose Deli in Monza.
With the sommelier Daniele Santangelo and to a visit to the Forti del Vento winery, in Castelletto d'Orba, for a memorable tasting event.
To guide you on a journey of perfumes, flavors, history and health.
Warning: ticketsare limited
At the end of the course a certificate of participation will be issued!
From today the most important international fair of floriculture, landscape and garden, will take place in Milan.
The Fiera Milano spaces will be transformed in a gigantic greenhouse and there will be both Tearose and Tearose Deli to welcome the public of this great event.
With Tearose, the access to the event will be transformed into a unique installation, an interdimensional gate that will introduce the guests into a room of wonders with an unmistakable natural flavor: refined as ever, in a green orchestra of details and contexts, fashion and decoration , raw materials and peculiar finesse, flashes of light, suspended mirrors and seductive shades.
With Tearose Deli, on the other hand, we'll introduce our guests to our unique F&B vision: a journey into the balance between correct nutrition, taste, and food responsibility:
Unique elements, which combine the philosophy of ready-to-wear with an innovative and luxury style:
a brand with a dual soul, declined through traditional craftsmanship and an international character.
The Italian sneak peek of the new collection.
Unique models, inspired by the Winter Glamour, to light up your Christmas Party with style.
We wait for you on 13th and 14th December from 17:00 to 21:00.
In boutique with us the designer Parvin Rahban from Beverly Hills and the selections from the Tearose Deli organic food workshop.
Tearose is pleased and honoured to participate for the third consecutive year at the fourth Italian edition of one of the most important charity events of the world. The famous philanthropic event will be the perfect opportunity to raise funds for the reconstruction of the school in Sarnano destroyed by an earthquake and for help the population of Haiti.
This event will take place from 5 to 11 September in the evocative setting of the eternal city, Rome, and will see the participation of important personalities from the world of entertainment, such as Andrea Bocelli, Elton John, Steven Tyler and David Foster.
The art and passion of the Tearose flower designers, under the skillful artistic direction of Alessandra Rovati Vitali, will make this event even more memorable.
Unique elements that combine the ready-to-wear philosophy with an innovative and luxury style: The passion, the care and the skills of Butrym's craftsmen convey a vital primordial soul to clothing garments: material elements that aim to be real means of expression of the character and individuality of the modern women spirit.
A brand with a dual nature, which mixes artisan tradition with an international soul.
Join us from Friday 5th May and discover the special Orticola Springtime Collection and the YALI’s Chinese Garden!
We and our newborn Terose Deli wish you a happy merry Christmas
We wait you on Thursday 15th December from 17:00 for this double event in which perfumes and jewels will blend into a nomad, mystical and ancestral harmony. On this occasion, Tearose boutique will have the participation of Sileno Cheloni, alchemist and perfumer of the brand
AquaFlor
, who turns his creations into connection bridges between body and soul, and of
Parvin Rahban
, an important designer from Beverly Hills whose jewels recall far and exotic atmospheres, elevating the materialistic nature of a design object to a key that opens the doors of the soul.
To complete this multisensorial experience, the
An exclusive event with the perfumer
Sileno Cheloni
.
Tuesday November 29th at 5pm we invite you to take part in a
unique sensorial experience
that will give you the possibility to enter into the mystical and subtle world of
fragrances
, guided by master Sileno Cheloni in the exclusive Tearose boutique, Via Croce Rossa 2, Milano
In addition to presenting the
Aquaflor
collection and its fragrances, Sileno will burn incense and precious woods in a special ceremony, intimately connected to the concept of perfume as ritual.
Aquaflor Firenze
is an exclusive
Maison de Parfum
founded in 2009 by the visionary master perfumer, Sileno Cheloni.
Ulrich Lang New York Fragrances, the first brand famed for mixing skilfully sophisticated fragrances with contemporary photographic art, launches her new fragrance, and for this great premiere chooses The Tearose World.
Minimalist, directional, clean and inviting. APSU redefines freshness in a green and modern way, APSU is a unisex fragrance for those who seek a fresh, new scent to compliment their simplified lifestyle.
For the Vogue Fashion's Night Out 2016 and during all the Milan Fashion Week, the style of Tearose will match with the glamour of La Montina's Rosé demi sec.
Its rose-coloured shades, its aromatic scent of red fruits and its smooth flavour make this excellent wine the best choice for a stylish night.
Thanks to a long winery tradition, Cantine La Montina is a byword for excellence and quality.
We are waiting for you at Tearose boutique to taste with us the unique and sublime flavour of this La Montina's wine.
On the night of 20th September the city of Milan, capital of the Italian fashion, will be highlighted by the eighth Vogue Fashion's Night Out edition: a night dedicated to fashion and entertainment, but with an important solidarity purpose. We are waiting for you!
Also this year, Tearose is glad to participate at the third edition of the charity event Celebrity Fight Night that will take place in Italy from 8th to 12th of September 2016.
The philanthropic event will have Andrea Bocelli as ambassador and it will cover some of the most beautiful Italian cities like Pisa, Volterra, Venice and Florence. 150 among Italian and international benefactors will join this event and will pay their tribute to the great results achieved by CFN Italy in helping the most vulnerable people.
During these five nights will participate many personalities like George Clooney, Ronnie Dunn, David Foster, John Legend, Sophia Loren, Reba McEntire, Lionel Richie, Sharon Stone e The Band Parry.
For Eva & Filippo Tearose organized a boho-chic wedding: ethereal and delicate vintage dresses, wild flowers, an event with retro decor. A bohemian wedding with references to the hippie and gypsy culture, but revisited with chic taste.
The atmosphere was cheerful and fresh thanks to natural décor, wreaths and interior design objects with exotic taste.
The event expressed the personality of the couple, great travelers and lovers of different cultures and religions in the world.
From April 12 to 16, at the Tearose Boutique, took place the VanityNapRoom event created in collaboration with Vanity Fair Italy.
Soft cushions, lounge music and pampering beauty greeted the people of Salone del Mobile for a break from the city hustle and why not, even for a nap.
Tearose thanks all of you.
Browse the gallery to discover the faces of #vanitynaproom
Vanity Fair for the "tired " people of Salone del Mobile will prepare at our Tearose Boutique a Nap Room, a space completely dedicated to relax, where the public will stop to take a "nap".
During the stop it will be possible to enjoy a glass of wine Santa Margherita or a nice cocktail Campari, rate a snack with Activia, while the hairstylist Phyto will take care of your hair. Everything among our Tearose’s flowers and design technology signed Samsung. Finally Antonio Capitani, will give you stellar forecast and Goliath Herbs will give you candies. For the the Nap Room’s guests, will be also a service of social car with Fiat 500!
See you there!
Saturday April 3, Villa D’ Este in Cernobbio was a real spring’s triumph. The Arabic Wedding, theme “Cherry Blossom”, was in collaboration with Ad Maiora Pr Events. A celebration of nature where the protagonists were the flowers and the plants. A lush garden in pastel shades made of cherry branches, ranunculus and roses. The green and rich floral arrangements created magical, multi-sensory atmosphere. Simplicity, splendor, charm and atmosphere have turned this spring wedding in a bucolic dream, unique and unforgettable.
Tearose Boutiques are artful arrangements of flowers, clothing, accessories, fragrances and furniture. The boutiques’ bright, airy atmospheres allow the customer to be inspired by exclusive selection, full of new brands this year: Adidas by Stella McCARTNEY, Emilio Pucci, Acne Studio, Equipment, Myriam Schaefer, Jason Briggs, Balmain, Stella McCARTNEY, Acne Studios, Alexander Wang, Rick Owens, Maison Martin Margiela, JBrand, Carven, Uermì, Nasomatto, and many others.
For a dynamic, elegant and refined woman, the ss2016 selection will surprise you.
We are waiting for you!
Fashion Week this year was opened with an official lunch with the Prime Minister Matteo Renzi. Among the guests: Anna Wintour , Franca Sozzani, Donatella Versace, Tomaso Trussardi, Giorgio Armani, Francois Henri Pinault, Lavinia Biagiotti, Diego Della Valle, Luigi Maramotti, Ferruccio Ferragamo, Brunello Cucinelli and Marco Bizzarri. For the occasion, we have transformed Sala delle Cariatidi of Palazzo Reale, into an Italian garden.
Aromatic plants and warm colors were metaphor of "made in Italy ".
From Wednesday February 24th The Tearose Monza Boutique in collaboration with Jason Briggs will present the exclusive “Tearose Loves Jason Briggs”. Discovered by Mrs Alessandra Rovati during one of her recent trip to Paris, Jason Briggs is a Haute Maroquinerie brand that is fast becoming a darling of the French press.
The wallet collection, presented at Tearose Boutique, is an elegant and colorful alternative for travelers women that love to be trendy without being fashionable. The hallmarks of this collection are the precious skin and craftsmanship that make the wallets fitted to the active lifestyle of their owner. The setting up of the event will be curated by the architect Cristiano Torre
For the launch in Italy of the new Bulgari’s fragrance, Omnia Paraiba, the Boutique in Milan has turned into a lush Brazilian jungle full of plants, flowers, smells and colors. The fresh summery exhibition was a tribute to Brazil: blue and green as main colors echoing back to the fragrance bottle style. To complete the event a catering edited by Temakinho and a performance of samba and capoeira.
What would the most passionate heartfelt day of the year be without Valentine's Day flowers?
Saturday 28 November, in the spectacular setting of the Boscolo Hotel in Milan, from 10:30 am, Tearose in collaboration with Il Matrimonio dei Sensi presents the event: "Elizabeth Delogu Trunk Show".
Twenty-five dresses of SS 2016 collection, which fuse together models of the Mediterranean culture and the sense of harmony with nature, will be exhibited in a magical and evocative atmosphere. Each dress tells a story, made of expressive details and fairylike touches.
A material style, where the only decorations are artfully arranged flowers: stuck on foots or like decoration of tulle glove as if they were petals bloomed by magic.
The major event for all future brides.
Friday, 20 November, The Tearose Monza Boutique in collaboration with Agnona presented the exclusive CAPSULE COLLECTION AGNONA CAPE COUTURE Spring Summer 2016 preview.
Cape Couture is the special limited edition project presented by Agnona for the SS16 that re-launches the cape as the iconic piece of clothing of the fashion house.
Available on demand, the Cape Couture Collection comes in six different models, made of double light cashemere , a historic fabric made by Lanerie Agnona.
From the most classical mode,l with its minimal and simple lines, to the more modern and fluid maxi scarves, the collection is designed for women who want to add a timeless, elegant and simple piece to their wardrobe .
This evening from 7:30 pm onwards, the Tearose Café will host Winner Dinner, the final event of the fifth edition of the BtoB Awards. Hubnet Communication, a communication agency in the chief town of Brianza, has chosen the Tearose Café as the location for dinner, successful winner this year’s Night life category of BtoB Awards 2015 .
Always attentive to international trends the Tearose Café stands out for its unconventional solutions that blend conviviality and food design with a constant attention to product research and hospitality details
During the evening the winners, the partner and valued friends will celebrate the fifth edition of BtoB Awards.
September 25, 2015, the fifth edition of the
BtoB Awards
, the entrepreneurship award ceremony organized by
Hubnet Communication
, the communication agency which has its headquarters in the capital of the Brianza area.
The Best to Brianza Awards was staged Friday night in the hospitality house of the Monza circuit, the runway of the Oscars that were born with the aim to highlight and reward the excellence of the territory, which this year has expanded the traditional boundaries to include the provinces of Como and Lecco.
The Tearose Cafè won for the Night Life category, one of the new categories of the
BtoB Awards
that celebrate the theme of food as a tribute to Expo Milan 2015, the Cafè is a meeting place that reflects the basic philosophy of Tearose: "live surrounded by beauty.
Last Monday, Sept. 21, took place in the prestigious court of Palazzo Bocconi an exclusive fashion of Star System designer, Peter Langner and precious jewelry display of Chopard’s Red Carpet collection.
Under the eyes of a hundred selected guests, there was a real show of colours and shapes where icy white is lit with splashes of fuchsia, where the depth of night blue has given way to silver and reverberations tones of teal green.
Invited guests at the Circolo della Stampa were offered a refined dinner watered by rivers of Champagne.
Tearose recreated a magical atmosphere with the impressive centerpiece of roses and orchids hiding precious cloches nesting the new Chopard chronographs.
The Milan Fashion week began in an exclusive and unique aura!
Tonight Tearose @VFNO2105. Stop by and take glance at our store.
The gala evening of the second edition of Celebrity Fight Night Italy took place On September 13th at Palazzo Vecchio in Florence. It was the final event of 4 days of celebration in Italy for more than hundred donors and big international celebrities landed in Italy on Sept. 10 on a private flight from New York.
Like last edition the historic philanthropic event, was in favour of the Andrea Bocelli Foundation and the Muhammad Ali Parkinson Center.
Veronica Bocelli, host of the night, chose Tearose for the flower arrangements of the evening. Alessandra Rovati Vitali, welcomed the project of CFN Italy with great interest, proud to celebrate this event through the brand’s Italian style and strong international influences.
Thanks to Andrea Bocelli and to some of the most exclusive Italian fashion houses, the historical philanthropic event returns to Italy.
Founded 21years ago by Mohammed Ali in order to raise funds for research, today it will celebrate the second editionof the Italian Andrea Bocelli Foundation and Muhammad Ali Parkinson Center.
Tearose, is proud to be among the partners of this charity initiative alongside Peak 6, Cartier, Panerai, Ermanno Scervino, Stefano Ricci, Jeep, Antinori, Nikki Beach, Valentino, and Keep Memory Alive, an international organization that raises funds to support patients with neurological disorders.
They will be more than a hundred benefactors and Large international guests arriving from New York to Italy on Sept.
Gli
Eventi di Villa Reale
, the brand that manages the Monza Villa Reale location and Ballrooms for events, on Wednesday July 15 organized an amazing evening for a selected audience of 230 persons between owners, agency directors and event marketing and communication managers.
Tearose was chosen by
Gli Eventi di Villa Reale
as a partner of the evening for its unique ability to interpret lifestyle and create unforgettable experiences.
The concept,
Regal Seven Tour
, inspired to the seven deadly sins convoyed the guests through the seven rooms of the royal location.
Tearose, best expressed its ability n the sin of Gluttony in the Salone delle Feste Ballroom where tables were set with pyramids of flowers in shades of pink and fuchsia interpreting the theme with a structured choreography on the film soundtrack of Sofia Coppola, Marie Antoinette.
Update : the project has been founded! The tearose world and the Rovati family would like to thank you for the support.
Tearose has always shown to be a very focused and attentive company that strives to sustain and support young
creative talents
, strongly believing that in arts and our cultural
heritage is the most valuable investment for the future of our country.
The attention given to young talents and the ongoing dialogue with the community, has involved Tearose in numerous original projects combining seemingly distant worlds with a unique “visionary capability”.
Tearose is proud to support the
Harper's Bazaar
is an American women's fashion magazine, Sophisticated, elegant and provocative it has become the fashion resource for women who are “the first to buy the best, from casual to couture.”
Aimed at members of the upper-middle and upper classes, Bazaar assembles photographers, artists, designers and writers to deliver a "sophisticated" perspective into the world of fashion, beauty and popular culture on a monthly basis.
It has been an honour and a privilege to read this
article
discovering that Tearose is considered one of the best Fashion Favorites Florists, thanks to Etro’s Team.
Do you know the make up line Beauty for Real ?
Directly from Miami this innovative make up line reaches Italy and it can be purchased in the Tearose Boutiques in Milan and Monza.
Beauty for Real products are produced by Leslie Munsell celebrity make up artist of Miami that created her own cosmetic brand by employing the latest technologies and building partnerships with the best laboratories in the country, has created a simple, yet modern, range of high quality cosmetics with trendy shades for beautiful woman.
Thursday, June 18, from 5 pm to 11pm
The Purity and Desire Collection will be presented,
In the Monza Tearose Boutique where you will be able to try these special comsetics, very appreciated by celebrities around the world for its use of natural active hypoallergenics, no animal testing and paraben free!
At the Italians Embassy at the top of the Staircase of Honor stands the Salon des Quatre Saison where the
Crystal Collection by Alessandra Rovati Vitali
was presented. Alessandra, founder and artistic director of Tearose is renowned for her remarkable ability to transform Nature into Art.
Wonderful sculptures of bushes with blooms of crystals, add a high aesthetic attraction to the exceptional cultural value of the Salon, to the successful deceptiveness of reflections and transparency.
Alessandra Rovati Vitali creates the branches of the Crystal Collection personally, finding inspiration in nature, mastering design and adding a touch of light, color and poetry.
Joining Tearose in this unique exposition:
Luxury and Finance met with the Arts for one evening.
An exclusive event endorsed by Vogue italia and L'Uomo Vogue along with the Italian Stock Exchange to celebrate the city of Milan, the fashion capital city as well as financial market reference of Made in Italy.
The staging of Tearose has benne an expression of Italian style and elegance.
An exclusive photographic exhibition has been presented: A PRIVATE MOMENT by Helena Christensen for Rika Magazine. A photographic story built on Rika’s Viper Classic Shirt: a shirt that can be both sexy and masculine but with a unique touch of elegance.
During the VFNO Tearose stood out by offering a journey between art, fashion and floral expression matching the mood of the international boutique with the Scandinavian touch of Ulrika and Helena.
Tearose Cafè between the Ruinart Club Network; a new digital project launched by the Maison to create a sensorial journey of contamination between Champagne, Food and Art.
The idea stems from the desire to link the best places of consumption of Champagne with the places that express the art in all its forms.
The artistic sensibility of Tearose Cafè, international taste but with strong roots in the Italian taste won Ruinart granting the Cafè among the great places of inspiration where the cuisine is a refined path seeking for the intensity of a moment.
The Exclusive BMW night organized by Autovanti Monza and Brianza and Tearose presented a Fashionablie preview of the special BMW X4.
The black car was located in the outdoor area of the Cafè with the Monza Cathedral as a backdrop.
The car was kept covered for a long time and finally revealed when the Cathedral was lightened.
During the Monza’s Piazza del Duomo concert of Monza Visionaria Musical Sessions, Tearose has expanded its outdoor area offering a unique position to be cuddled by the notes of the Gospel and Fabrizio Bosso Spiritual Trio.
On May 24th and 25th between the Saxophone notes of the 2014 edition of the Notturni di Musicamorfosi, Tearose has set up a romantic and ironic photobooth to play between roses, sax and tango.
The Matrimonio dei Sensi (Marriage of the senses) event was held in Rinascente in Milan starting on May 6thto May 12th.
the event created an evocative sensorial path along the 7 floors of the Rinascente where Tearose hostesses offered flower necklaces.
Concept and setting by Tearose.
On the seventh floor @TheTearoseCorner you could take part to live florist performances and arrangements and virtually #sendaflower to a friend or to your love.
The Serbelloni Foundation proposed the Tearose Boutique as one of the places reknown as Milanese location to promote and spread the art of young artists.
During the famous Milan DESIGN WEEK, the Tearose Boutique exposed the repertoire photos of Annalisa Mazzoli and Debora Barnaba.
Alessandra Rovati Vitali, founder and art director of Tearose, is an entrepreneur, a brilliant artist, an innovative designer and a style and trend inspirer.
Tearose has a talent to transform each venue in a strong statement, a bold arrangement of nature and vibrant elements that have associated Alessandra’s settings to contemporary art installations.
Every event has its own unique style, and a lot of effort goes into designing the concept of each piece. From intimate special occasions, weddings and destination weddings, to personal and corporate events, the team choreographs colours, flowers, textures and sculptural elements to create elegant and original scenarios.